Specialty beer importer Merchant du Vin was founded in 1978, a time when Americans could not buy the world's classic beer styles - in fact, unless they had travelled to Europe most Americans had never even heard of pale ale, hefeweizen, or Trappist ale. MdV founder Charles Finkel realized that the flavors found in the great beers of England, Germany and Belgium were a universal pleasure that should be available to all adults.
The goal of Merchant du Vin is to enhance people's lives via the unmatched aromas and flavors found in great beer. Merchant du Vin's selling proposition is to educate the consumer and arouse curiosity as to the differences among the classic beer styles, and to make these beers available for purchase at stores, restaurants, and bars. Merchant du Vin's portfolio of beers comes from the nations with deep, rich brewing traditions: England, Scotland, Germany, and Belgium.
Our Customer — Discriminating persons who recognize and enjoy beer as a high-quality food product. Our direct customers are distributors who have a proven track record in the distribution and sale of fine alcoholic beverages. Thousands of retailers, both on and off premise, stock our beers and profit from their sale.
Our Scope — Worldwide. Our products are currently distributed in all 50 US states and in many other countries.
Our Purpose — To be the country's leading agent for the world's finest handcrafted beer.
Our Product — Beers which are produced, packaged, and promoted to reflect the high quality of the product. Our goal is to set the standard for quality and variety in the industry.
Our Core Values:
Act with integrity, courtesy and respect.
Unleash the power and potential of our people.
Represent excellent products.
Provide exemplary customer service.
Promote product education.