MdV: Merchant
du Vin beer e-newsletter – Wednesday February 21, 2007: Three words –
It’s
still winter, but those of you planning your spring/summer beer menu or tap
handle rotation may wish to recall: Ayinger Brau-Weisse Bavarian Hefe-Weizen,
in 4-packs, half-liter bottles, or 50-liter kegs . . .
Just
a reminder that we have an excellent e-store, with authentic glassware, beer
clothing, collectibles, and one of our favorite beer books, Garrett Oliver’s
“The Brewmaster’s Table.”
http://store.merchantduvin.com/e/mdv
Over
the next few months, look for news from us about some fine new additions to our
portfolio.
We
spotted quite a bit of “Lindemans for Valentine’s Day” coverage last month: in
the Oakland Tribune, the Philadelphia Daily News and other papers . . .
attention from mainstream media for great beers continues to grow. Plus, beer festivals, dinners, and events are
offering beer lovers all across
Full
national news & event listing at:
http://www.merchantduvin.com/pages/1_about/news.html
Beer
Chat from the Beer Court Jester: Three words –
Import
and craft beer had a fantastic 2006 in the
Beer
hyperbole and intensity of beer marketing copy had a great year, as well. We do not claim to be free from bias, but this
month we highlight three beer words, powerful words that in our opinion might –
occasionally – be at risk of being misused:
There is no “Trappist style.” (Trappist breweries make dubbels, tripels,
witbier, blond ales, quadrupels.)
Trappist beer is brewed by Orval, Westmalle, Rochefort, Chimay, Westvleteren,
Achel, or Koningshoeven. Period. Any other brewer or marketer using the term to
describe a beer other than those seven is either making an honest mistake, or is
attempting to borrow from the reputation of another brewery.
Beer
is really about flavor, ingredients, technique, history, food pairings, great
beer spots, brewers, festivals, and variety. But we did want you to know that certain words
– words sometimes used to describe beer – have very specific meanings that
shouldn’t be confused with marketing spin.
If
you are reading this for the first time, check our archive at:
http://www.merchantduvin.com/pages/1_about/enews_archive.html/
and
sign yourself up for e-news at:
http://www.merchantduvin.com/pages/1_about/guestbook.html
Merchant